Flu Season has Arrived

Help us protect our members, your patients, during the upcoming flu season by educating them on the benefits of receiving a flu shot.

Research shows that a physician's recommendation is a powerful motivator for vaccination, which becomes even more important now that there is a growing concern over vaccine hesitancy, fueled by misinformation and distrust.

The flu can be serious, especially for vulnerable populations like the elderly, young children, and those with underlying health conditions. Our Medical Director, Dr. Rebekah Hughey, MD, notes that many of our Highmark Wholecare members may have underlying health concerns, such as asthma, cardiovascular disease, diabetes, chronic obstructive pulmonary disease (COPD), or high blood pressure. “These chronic conditions put members with the flu at an even greater risk of complications, including hospitalization, further highlighting the importance of receiving the flu vaccine,” says Dr. Hughey. Additionally, the vaccine is available at no cost to Medicaid and DSNP members, making it accessible and affordable for our membership. By recommending and administering flu vaccines, we can help prevent hospitalizations, reduce the strain on health care systems, and ultimately save lives.

Beyond the individual benefits, encouraging vaccination also contributes to herd immunity, protecting those who cannot be vaccinated due to medical reasons. “By increasing vaccination rates, we can create a barrier against the spread of the flu virus, making our communities safer and healthier,” says Director of Pharmacy Strategy Delivery, Daniel Serrano, MBA, PharmD.

CDC Recommendations

The CDC recommends that everyone ages 6 months and older (with rare exceptions) receive an updated 2024-2025 flu vaccine. This will reduce the risk of influenza and potentially serious complications this fall and winter. The ongoing presence of COVID-19 in our communities adds another layer of urgency. Having both illnesses at the same time can lead to severe complications and additional strain to the health care system. It is safe to receive COVID-19 and flu vaccines during the same visit. Please refer to the CDC Recommendations Update.

By actively engaging with our patients and addressing their concerns, we can combat vaccine hesitancy and ensure that everyone has access to the protection they need.

Vaccines for Children program

We want to express our gratitude to all health care providers who have been instrumental in promoting and administering vaccines, including those who participate in the Vaccines for Children program. Your commitment to protecting public health is truly commendable. As we enter flu season, we encourage you to continue your vital work in ensuring that everyone has access to the life-saving benefits of vaccination.